All Stories
Every story we've reported.
Filter by category to read the most enduring strategies, founder choices and structural bets from around the world.
The Spreadsheet That Became a Database
Airtable pioneered the no-code movement by making databases feel as friendly as a familiar spreadsheet.
The Japanese Retailer That Sells Fewer Things, Better
While Zara raced to add styles, Uniqlo doubled down on perfecting the basics. The math is now undeniable.
The Creator Who Reinvented the Studio
MrBeast didn't disrupt Hollywood. He built a parallel media empire that operates on entirely different rules.
Why Rolex Refuses to Go Public
Rolex has no shareholders to please, no quarterly earnings to chase. That is precisely why it dominates luxury.
The Anti-Amazon Built by a Snowboard Shop
Shopify's quiet rise is the story of an empire built on the belief that small merchants deserve great software.
How LEGO Brought Itself Back From the Brink
By 2003, LEGO was losing a million dollars a day. Today it is the world's most valuable toy brand.
The Brokerage That Spent Zero on Marketing
Nithin Kamath built a billion-dollar fintech empire by refusing to play the venture capital game.
The Company That Gave Itself Away
Yvon Chouinard didn't sell his $3B company. He gave it to the planet — and redefined what business can be.